Always be Crowdsourcing: Lessons Learned from Crowdfunding

Earlier this week, our team launched our first Kickstarter campaign with Sentri, a smart home security solution designed to give you full visibility and control of your home, providing intelligence on everything from humidity, temperature, and air quality to traditional

The Thought Leadership Imperative for Ad Agencies

Recently, I’ve been thinking a lot about what “thought leadership” means at agencies, especially in an age where the boundaries of what constitutes “media” become both murkier and more complex.  For creative agencies, does it mean a continuation of delivering

Building Global Products

I’ve always been a firm believer in user-centric products that are inspired and designed with the user in mind from the very beginning — and in the age of building globally, this becomes more important than ever. If you ever

The Rise of the Global Chinese Luxury Consumer

A few months ago, I spent several weeks in Shanghai observing and studying the development of luxury in China. Below are some of the results from my study, and why I think the true opportunity for brands to reach Chinese

Marketing Lessons in China from 15,000 Feet

On an 8 p.m. Spring Airlines flight from Kunming to Shanghai, a crew member started broadcasting about the long night flight ahead of us. Of the travelers among us, he remarked that about 40% on the flight were riding a